Culture Jammers

What company does the advertisement represent/subvert?
Tommy Hilfiger and Starbucks are being represented.

What kind of product(s) is being advertised?
Tommy Hilfiger is advertising clothes and the Starbucks is advertising coffee.

What imagery is used in the advertisement to subvert?
An unhealthy looking thin woman is shown for Tommy Hilfiger. Starbucks shows a crown on the mermaid's head and the words "Six Bucks Coffee".

What message is used in the advertisement?
Tommy Hilfiger: You must be incredibly thin to fit into the clothes.
Starbucks: They sell over-priced coffee.

How are the elements and principles of design used to convey a message?
Both designs are quite simple, taking the logo of the company they're jamming and adding to it to make their message.

Does the ad jam convey a clear and successful message?
I think that both of these make very clear and agreeable points. The message is very successful.

How could the ad jam be improved?
These ads could be improved maybe With a bit cleaner work (at least for the Tommy Hilfiger ad). Otherwise I don't think anything really needs to be improved.

Cinemagraph

http://content.photojojo.com/wp-content/uploads/2011/06/large_cin15.gif
https://media.giphy.com/media/vYTo95h4e2j6M/giphy.gif
http://media02.hongkiat.com/cinemagraph-photoshop-tutorials/3-cinemagraph-photoshop-tutorials.gif

I chose these three cinemagraphs as examples because they are cool, yet simple (looking). They make me feel that even if I make a simple cinemagraph, it can still look good.

This is a cinemagraph I made so I had something to work on until I could get my own footage. I got the clip from Tokyo Ghoul Season 1 Episode 8. © Sui Ishida and Funimation

Danielle
“Cinemagraph”
Made in Photoshop CC 2015
April, 8th, 2016

Technical
To make my cinemagraph, I first recorded some video to use. Although nit he absolute best, I think it still works. I then opened my video in Photoshop CC. In the timeline, I cut part of the beginning of my video. I then duplicated the video layer. The copy I put underneath and at the end of the original layer. I then extended it so the whole video was there. I then adjusted the opacity of the original layer, making it 100% at the beginning of the copied layer, and 0% by the time the original layer ended. Afterwards, I made a still picture layer using Shift+Ctrl+Alt+E. On this picture layer, I created a layer mask and "hid" the the area over and around the bag and arm, allowing the video to show through. (I clicked the slash above the enter button to see what area I was "hiding"). When I finished with that, I saved it for the web. I tested it out on a blank webpage first and then posted it here.

Idea or Concept
I didn't have an exact idea about what I wanted to do with this. As days then a week or so went by, I decided I would work with whatever footage I could get. I originally thought of doing feet walking by the camera on the ground, but then thought that had no real challenge to it. It would just look like a gif instead of a cinemagraph. I then was able to get this footage and decided to work with it.

Influences
No artists influenced me for this project.

Composition
I like how with this, the bag moving immediately draws the eye. One thing I'm not as impressed with is how the arm draws attention too. It doesn't look as good as the bag. If you're like me, you'll get bored with the movement eventually and explore the background, which is how I end up looking around.

Motivation
I didn't really have any inspiration other than completing the assignment. As stated above, I like how the bag loops better than the arm does. I wouldn't have included the arm but the bag string floated off behind her arm if I didn't include it. I found it very easy and was able to make this quickly. With additional time I would try finding better footage  and seeing if that would take me longer.